Strategy · Diligence · Turnaround

Boutique advisory
for the harder questions.

Sage is a partner-led firm built for the inflection points — when the strategy decision, the capital decision and the operating decision all have to be made at the same time and made well.

77+
Combined years
of practice
USD 300M+
Largest portfolio
P&L led
4
Cities
across India
100%
Engagements
partner-led
What makes the firm different

Senior partners on every engagement.

Sage Advisory is backed by Senior Advisors, Industry Veterans and Senior Consultants with deep consulting and advisory experience — working personally on every engagement.

01

70+ years of combined leadership

Founding partners and principals with direct P&L accountability at Wipro, Capgemini, L&T and Arthur D. Little — working on your problem personally, not delegating it.

02

USD 500M+ in deals advised

Across JVs, market entry, strategic transactions and large programme bids — in technology, manufacturing, industrial and financial services sectors.

03

India & cross-border depth

India-first practice with direct operating experience across the US, Southeast Asia and the Middle East — local market realities, not just frameworks.

04

Decisions, not decks

Every engagement is structured around a clear decision or outcome — with recommendations built for action, not for a steering committee.

Who we are

A firm built for the moments that matter.

We work with promoters, boards, CEOs and institutional investors on the questions that can't be answered by another slide deck — market entries, margin recoveries, capital decisions and the operating choices that determine the next five years of a business.

Every engagement is led personally by one of the founding partners. Offices across Mumbai, New Delhi, Chennai and Bengaluru; active mandates across India, Southeast Asia, the UAE and the United Kingdom.

The questions clients bring us

Four kinds of conversations.

01

"We've outgrown what got us here."

Revenue has tripled in five years but the operating model, the team, the customer mix and the capital structure are still the ones built for a much smaller business. The next stage requires a different shape and the leadership team knows it.

02

"We need a credible export story."

The domestic position is strong. The export ambition is genuine. What's missing is a sequenced plan — certification, customer development, pricing strategy and front-office investment — that turns ambition into a measurable revenue line.

03

"The margin keeps slipping."

Revenue is growing but EBITDA is not. Quarterly explanations are mostly true, but a series of explanations is a symptom. There is a structural problem underneath and it needs to be diagnosed and fixed within twelve months, not twenty-four.

04

"We're going into a capital raise."

The fundraise is six months away. The financial story, the segment-level economics and the operating narrative all need to be investor-grade before the first IC. The work the team needs done now is harder than the team has time to do.

Four practices

Sharp by design — not full-service.

We deliberately do four things very well, rather than thirty things competently. Each practice is led by a partner with deep operating and consulting experience in that domain.

PRACTICE 01

Growth Strategy

Market entry, GTM design and growth roadmaps for businesses entering new geographies, channels or categories.

PRACTICE 02

Commercial Diligence

Investor-grade commercial diligence for strategic acquirers and growth investors. Sprints designed to land before IC.

PRACTICE 03

Turnaround & Performance

Margin recovery, manufacturing productivity, ESG readiness and the 100-day plan that gets the business back on a credible trajectory.

PRACTICE 04

Operational Excellence

Lean diagnostics, process redesign and automation to lift productivity and convert strategy into operating P&L impact.

Featured insight

Original views, written by the partners doing the work.

Point of view · Growth strategy

The India Electronics Opportunity: From China+1 Hedge to Anchor Geography

Why the next decade of supply-chain realignment is India's to lose — and what it takes to capture more than tier-three demand.

Saket Singh · 11 min read
Read full piece →
INDIA · ELECTRONICS · 2018–2030 2018 2022 2026 2030e 8.2% global share

A decision the board has been deferring?

01
Practice 01

Growth Strategy

Designing and executing revenue growth strategies. For businesses entering new geographies, new customer segments or new product categories — where the strategic intent is clear but the operating roadmap is not.

FOCUS 01

Market entry prioritisation

Identify and sequence high-value geography or segment opportunities aligned with business model and competitive advantage.

FOCUS 02

New business model & portfolio

Evaluate adjacent opportunities and define a portfolio roadmap to capture emerging sector demand.

FOCUS 03

GTM refinement

Sharpen competitive positioning, pricing architecture and channel strategy to accelerate revenue conversion.

FOCUS 04

Geo expansion

Regulatory navigation, partnership development and export readiness — for sustained international presence.

Key deliverables
Growth diagnostic Opportunity map Prioritised roadmap Investor-ready growth narrative
02
Practice 02

Commercial Due Diligence

Validating the commercial story before capital or strategic decisions. Built to land before the investment committee, with a defendable view on top-line risks and value creation.

FOCUS 01

Market sizing & opportunity validation

Rigorously size the addressable market and stress-test growth assumptions that underpin the thesis.

FOCUS 02

Competitive benchmarking

Sustainable differentiation against key competitors — on pricing power, positioning and structural moats.

FOCUS 03

Revenue quality audit

Customer concentration, channel mix, contract durability and pricing power — the true quality of the revenue base.

FOCUS 04

Value creation roadmap

Identify the levers that close the gap between revenue growth and margin expansion — the post-deal plan.

Key deliverables
Red-flag memo Investment view Commercial diligence summary
03
Practice 03

Turnaround & Performance

Diagnosing margin gaps and restoring performance before problems become structural. For businesses where revenue is still growing but EBITDA is not.

FOCUS 01

Margin diagnosis

Cost leakage, pricing weakness and structural inefficiencies that explain the gap between top-line growth and EBITDA.

FOCUS 02

Manufacturing & operational productivity

Lean and automation opportunities across production, QA and delivery to restore sustainable margins.

FOCUS 03

Workforce & operating model

Right-size, restructure and upskill the organisation for quality demands and export competitiveness.

FOCUS 04

ESG & governance

Credible sustainability disclosures and governance frameworks to strengthen investor and partner confidence.

Key deliverables
Rapid diagnostic report 100-day stabilization plan Leadership action plan ESG readiness scorecard
04
Practice 04

Execution Support

Selective hands-on support to move from analysis to action. Where we stay on, it is to take ownership of the workstreams that carry the most board-level risk.

FOCUS 01

Senior advisor embed

One or two principals working alongside the CEO, COO or Head of Strategy on the highest-risk workstream.

FOCUS 02

PMO & governance cadence

Weekly governance, tracked milestone log, decision gates, RAID register and structured risk escalation.

FOCUS 03

Board & investor reporting

Independent progress reporting written from the seat of the work — what is moving, what is stuck.

FOCUS 04

Capability handover

Active knowledge transfer to internal owners. Engagements end with us pushing the work back.

Key deliverables
Engagement charter Tracked milestone log Board reporting pack Capability transfer plan
Engagement formats

Flexible formats for different decision needs.

SPRINT

Strategy Sprint

4–6 weeks · fixed fee

A focused, time-boxed strategic question.

DILIGENCE

Commercial Diligence

2–4 weeks · fixed fee

Pre-IC stress test on a target opportunity.

DIAGNOSTIC

Turnaround Diagnostic

3–6 weeks · fixed fee

Margin decomposition and 100-day plan.

RETAINER

Advisory Retainer

Monthly · selective

Senior advisor embed alongside leadership.

COMMERCIAL MODEL — Fixed-fee projects · Clearly scoped deliverables · Selective retainer support

Which practice fits the question you're facing?

01

Clarify

Two weeks of immersion. The real question underneath the brief — and the decision the leadership team is actually trying to make.

02

Diagnose

Where the business actually is — by segment, by customer, by operating reality. No theoretical frameworks, just first-principles analysis.

03

Evaluate

Two to three credible options, each costed, sequenced and stress-tested against capital, capability and timing.

04

Recommend

A clear point of view, written for the board. What we would do, why, what could go wrong and how we would know.

05

Support

Selectively. The execution workstreams where senior outside ownership materially changes the trajectory of the work.

What you receive

Deliverables, by stage.

StageTypical outputsFormat
ClarifyEngagement charter · stakeholder map · success criteriaMemo
DiagnoseSegment-level economics · operating diagnostic · leak mapAnalysis + Deck
Evaluate2–3 costed options · scenario models · trade-off matrixWorking session
RecommendBoard recommendation · 100-day plan · risk registerBoard pack
SupportPMO cadence · governance reporting · capability handoverOngoing
"Most strategy fails in execution, not in design. The hardest part of our job is staying disciplined about the middle."
— GEETIKA MEDIRATTA, FOUNDING PARTNER

An engagement we should scope together?

Featured point of view

The piece worth reading first.

Point of view · Growth strategy

The India Electronics Opportunity: From China+1 Hedge to Anchor Geography

Why the next decade of supply-chain realignment is India's to lose — and what it takes to capture more than tier-three demand. A practitioner's view on the four moves that separate anchor geographies from cost alternatives.

Saket Singh · April 2026 · 11 min read
Read →
INDIA · ELECTRONICS · 2018–2030 2030e 8.2% global share
More points of view

Recent thinking from the partners.

The quiet margin compression in Indian electronics
POV · Performance

Six levers for margin defence

Revenue is up. EBITDA is not. The six levers we see consistently working for mid-market manufacturers fighting zero-duty competition.

Geetika Mediratta9 MIN
Promoter governance before the first IC question
POV · Governance

Diligence findings worth fixing first

Seven preventable diligence findings we see repeated across mid-market businesses preparing for institutional capital.

Sage Research7 MIN
Why e-mobility JVs stall in year two
POV · Strategy

Four design choices that decide year three

The pattern we observe in Indian e-mobility and energy-storage JVs and the four design choices that determine whether year two delivers.

Saket Singh8 MIN
ESG as market access, not reporting
POV · ESG

Reframing ESG as an export asset

How Indian exporters are turning ESG readiness from an annual reporting overhead into a precondition for premium European OEM relationships.

Geetika Mediratta10 MIN
The first 100 days, designed
POV · Performance

The 100-day playbook for margin recovery

A field-tested sequence of stabilization, margin actions and structural moves — distilled from our turnaround engagements.

Geetika Mediratta9 MIN
India + UAE: the underused corridor
POV · Geo expansion

The Middle East corridor Indian mid-market is underusing

A practical view on how Indian industrial and electronics businesses can use the UAE as a regulated launchpad for Middle East and European demand.

Sage Research8 MIN
Featured case study

The work, in our clients' context.

Featured · Growth + Turnaround

From margin pressure to EU-certified exporter in 14 months

An Indian electronics components manufacturer with strong domestic revenue but stalled EBITDA growth needed both a cost reset and a credible export story. A 4-week diagnostic and 6-month senior execution embed delivered both.

+340bps
EBITDA margin recovery
3
EU OEM relationships
14mo
To first EU shipment
EBITDA RECOVERY · 14 MONTHS 15% 12% 10% 8% M0 M4 M9 M14 +340 bps
Chart it · Data view

The operating environment, in pictures.

A small library of charts our partners build for client discussions. Each is the answer to a question a leadership team asked us in the last twelve months.

Export readiness, by destination market
Share of surveyed firms with full certification stack
32% EU 58% ASEAN 43% US RoHS / REACH / AEC IECEE / local UL / FCC
SOURCE: Sage Advisory survey · n=42 · Q1 2026
Revenue CAGR vs EBITDA CAGR
Mid-market manufacturers · FY22–FY25
20% 15% 10% 18% 14% ~280 bps FY22 FY23 FY24 FY25 Revenue EBITDA
SOURCE: Sage analysis · n=28 · revenue INR 200–2,500 cr
India share of global electronics manufacturing
% of global output by year
8% 5% 2% 2018 2020 2022 2024 2026 2028e 2030e 8.2%
SOURCE: Sage analysis of MEITY / IBEF data · scenario-modelled
EBITDA margins across electronics sub-sectors
Reported margin bands · directional trend
EMS / assembly 4–9% Passive components 8–14% Power electronics 12–19% Auto electronics 10–17% EV battery / BMS 3–9% Solar inverters 6–11% Industrial auto. 11–17% 0% 10% 20%
SOURCE: Sage analysis · FY25 reported margins · arrows = 3-yr trend

Want a chart built around your decision?

Founding partners

Two senior partners. On every engagement.

Saket Singh
Founding Partner

Saket Singh

Strategy & Growth · Chennai / Mumbai

Twenty-seven years across enterprise technology, semiconductors and consulting. Director at Aheesa Digital Innovations; previously VP & Business Head at Wipro and senior strategy leader at Arthur D. Little.

Career highlights
  • Director, Aheesa Digital Innovations — built India / ME / US GTM
  • Board Advisor, Scogo AI
  • VP & Business Head, Wipro — enterprise tech accounts
  • Senior Strategy Leader, Arthur D. Little
Geetika Mediratta
Founding Partner

Geetika Mediratta

Operations & Transformation · New Delhi

Twenty-five years of C-suite leadership across IT services, BPO and intelligent automation. Former COO of Wipro India & SE Asia, responsible for a USD 300M+ portfolio; VP of Intelligent Automation at Capgemini.

Career highlights
  • COO, Wipro India & SE Asia — USD 300M+ P&L
  • VP Intelligent Automation, Capgemini — RPA & AI/ML
  • Board & advisory engagements across India / ASEAN
Backed by

Senior Advisors, Industry Veterans & Senior Consultants.

Sage Advisory is backed by Senior Advisors, Industry Veterans and Senior Consultants with deep consulting and advisory experience — working personally on every engagement.

Indicative archetypes shown below. Specific individuals are named only on engagement, with the client's consent.

Archetype 01

Senior Advisor

Strategy · Diligence · Delivery

A senior practitioner with deep consulting and advisory experience — often a tier-one MBA with fifteen-plus years across strategy and operations. Brings the judgment to shape the engagement and the rigour to deliver it.

Typical background
  • 15+ years of consulting & corporate strategy
  • Tier-1 MBA (IIM ISB or international equivalent)
  • Sector depth across 2 or 3 industries
Archetype 02

Industry Veteran

Operating · Domain · Networks

A senior partner with twenty-plus years of leadership in a specific sector — manufacturing, electronics, BFSI, pharma, energy. Brings operating instinct, customer relationships and the structural perspective that comes only from having actually run a business.

Typical background
  • 20+ years of operating & P&L leadership
  • C-suite or BU head at a large firm in their sector
  • Active networks with relevant clients & partners
Archetype 03

Senior Consultant

Analysis · Synthesis · Execution

Five-to-ten years of consulting or industry experience, often from a Big-Four or strategy boutique background. Provides the analytical horsepower behind every engagement — primary research, financial modelling, structured synthesis and the working drafts behind every board presentation.

Typical background
  • 5–10 years of consulting & analytical work
  • Big-Four or boutique consulting heritage
  • Modelling, research & primary interview skills

Want to speak with a partner directly?

Send us a note

We read every message ourselves.

A few details about the situation are enough. We don't need a brief.

Offices

Four cities, two countries of client base, one team.

OFFICE 01

Mumbai

Strategy & Growth · Commercial Diligence

OFFICE 02

New Delhi

Turnaround & Performance · Operations

OFFICE 03

Chennai

Electronics · Semiconductors · Industrial

OFFICE 04

Bengaluru

Engagement Delivery · Analytics